We're featured on the Ellen MacArthur Foundation's DIF!

We're very happy to announce that Malin Leth of Circulous and Evelina Lundqvist of The Good Tribe will be speaking at the Ellen MacArthur Foundation's Disruptive Innovation Festival on November 14, an interactive online event series which aims to shift mindsets and inspire action towards a circular economy.

Many seem to know the three most prominent Rs of Zero Waste - Reduce, Reuse, Recycle. But taking a deeper look into the challenges of creating a zero waste society, you might just discover that there’s a whole palette of solutions connected to zero waste.

Turning off the tap - how the 12 R of zero waste can end system overload

Evelina Lundqvist of The Good Tribe and Malin Leth of Circulous.

If the floor in your bathroom is soaking wet, it's better to turn off the bath tap, than mop the floor. This allegory is the perfect image for our take-make-waste culture, and the system overload we're facing. Often, we tend to focus on immediate actions of minimising the waste that is already there, rather than redesigning the system. But if we want significant, lasting change, that's precisely what we need to do. Create system change up and down the value chain. Turn off the tap.

Join our session, November 14, 12:00-12:30 GMT: 


In this workshop, the participants use the 12 Rs of zero waste to explore new ideas and opportunities to tackle the system overload and create system change. We will go through the meaning of the 12 Rs, initiate a rapid participatory ideation process and share our insights and ideas with the world.

*Remember, Respect, Refuse, Reduce, Reuse, Return, Refill, Rot, Restore, Repurpose, Repair, Recycle...

#thersofzerowaste #zerowaste #thegoodtribe #circulous #sustainabledevelopment #thinkdif #lovezerowaste #wastemanagement #disruption

By Circulous, 2020,


  • Black LinkedIn Icon
  • Black Instagram Icon
  • Spotify
  • Black Twitter Icon
  • Facebook
  • Black Pinterest Icon