The change BIG MONEY can accomplish

Yay! We are happy to share the second episode of our podcast Love Zero Waste, hosted by your humble hosts Malin Leth and Evelina Lundqvist of The Good Tribe. You'll find the episode on our SoundCloud here.

Investors and corporations contribute to the zero waste vision by trying to figure out how they can serve the market better, how they can earn more money, develop new products and services, push for new policies and much more. But what triggers change among the big players? How do they envision a zero waste society, and what are the concrete steps they’re currently taking?

Episode 7: The change BIG MONEY can accomplish - Love Zero Waste (S2, E7)

In this episode, we're focusing on the role of investors and corporations in the zero waste movement - on BIG money. Reynir Indahl, founder and managing director at Summa Equity and Matthew Demorais, working with Global External Affairs at Sustainable Packaging of Unilever are guests in this episode.

Reynir Indahl and Matthew Demorais share their insights on large-scale zero waste change processes and disruptions and the importance of co-creation and collaboration. Moreover, Reynir and Matthew share their own personal motivation for contributing to zero waste. Evelina and Malin discuss if system change doesn’t come down to a handful of people anyway…

A special thank you to Raiffeisen Nachhaltigkeits-Initiative for supporting the making of this episode! We’ve very grateful for your help!


Want to get deep insights in this episode's topic? Check out:

“We’re introducing reusable, refillable packaging to help cut waste” (Unilever),

“Pepsi, Nestle, and more will test reusable packaging subscription service” (The Verge),

The LOOP store,

“Loop’s launch brings reusable packaging to the world’s biggest brands” (Green Biz),

Waste & packaging (Unilever),

Summa Equity,

Summa Equity closes its Fund II with SEK 6.5 billion to invest to solve global challenges (press release),,c2751062

Norsk gjenvinning’s website, and Norsk gjenvinning on Summa Equity’s website,

Sortera’s website, and Sortera on Summa Equity’s website

Let us know what you think!

We’d love to get your feedback on the podcast. Did you learn something new in this episode? Would you recommend others to listen to Love Zero Waste? What topics do you want us to tackle in the podcast? We’re all ears! Please also leave a review on Apple Podcast. That would mean the world to us. And it makes it easier for more people to find us.

And spread the love using #lovezerowaste


This is for all the amazing spirits:

Idea, production and editing: The Good Tribe and Circulous

Hosts: Evelina Lundqvist and Malin Leth

Mixing: Umami

Jingle: Merlinn Sound

Love Zero Waste logo artwork: Alexandra Poetz

Initiators of the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz

Love Zero Waste is a collaboration between Circulous and The Good Tribe. We’re always open to ideas and collaborations.

#zerowaste #lovezerowaste #disruption #sustainabledevelopment #thegoodtribe #circulous #wasteminimization #reuse #refill #futuretrends #wastemanagement

By Circulous, 2020,


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