Directing towards a circular society.
Waste and garbage affect every single individual on earth. When waste and trash are not handled properly, this has negative or even devastating consequences for our seas and species, but also our economic development and public health. By 2050, it is forecasted that 68% of the world's population will live in cities. As growth and urbanization are directly linked to waste generation per capita, topics such as waste, waste sorting and the zero waste vision are urgent to discuss to create large-scale system change.
We see a crucial need for a discussion about waste, waste sorting and zero waste solutions worldwide. The World Bank’s report on global waste, the UN’s Sustainable Development Goals (SDGs 3, 6, 8, 10, 11, 12, 13, 14, 15 och 17) and the Paris agreement reinforce our standpoint. Improvement in managing waste can drastically reduce our CO2 emissions. Moreover, we are convinced that the CO2 emissions can be further reduced if we increase the knowledge about the concept of zero waste. If we do not manage to solve the waste generation problem now, the consequences will be devastating.
The purpose of Love Zero Waste is to pursue the zero waste vision by extending the discourse beyond individual responsibility and "a-year's-trash-in-a-jar" initiatives to an inclusive co-creational process including civil society, business and the public sector. Furthermore, Love Zero Waste aims at making the zero waste vision and required actions attractive, primarily for the target group of consumers, 18-45-year-olds, and secondarily for business, civil society and public sector stakeholders converging on waste, waste management and minimizing environmental impact in the value chain.
Through Love Zero Waste, we want to raise awareness and inspire people and organisations to work together to find zero waste solutions. We want to make it easy for consumers to make sustainable choices, encourage organisations to offer sustainable solutions and create public opinion in favor of a zero waste society. Moreover, we firmly believe that it's only together, through co-creation, with efforts at all levels in society, that we can rapidly reach the zero waste vision.
Love Zero Waste is a joint collaboration by The Good Tribe and Circulous.
Love Zero Waste is comprised by a podcast, online and IRL workshops, an online communication campaign and a book.
👉 If you'd like to collaborate or contribute in-kind or financially to Love Zero Waste, do get in touch.