Introducing the 12 R* of Zero Waste

In this extra special episode, recorded after the Love Zero Waste online session at the Ellen McArthur Foundation Disruptive Innovation Festival, hosts Malin Leth and Evelina Lundqvist explain the 12 R of zero waste and explore new ideas and opportunities on how to tackle the system overload and create system change. In other words, turning off the tap!

What are the 12 R of zero waste? Many of you will already know reduce, reuse and recycle. But there’s nine more: remember, respect, refuse, return, refill, rot, repurpose, restore and repair! Let's take a closer look! 

Go listen to the full episode here: Turning off the tap

Mind you, this is not an attempt to define the concept of zero waste. The 12 R and the bullseye, which we talk about in the episode, featuring "remember" in the middle and "recycle" on the outer edge is a hands-on method to approach zero waste. 

* remember, respect, refuse, reduce, reuse, return, refill, rot, repurpose, restore, repair & recycle


“It’s about to get a lot easier to repair old appliances in the EU” (The Verge) A whopping 91% of plastic isn't recycled (National Geographic) Fast facts about plastic pollution (National Geographic) Turning off the tap - how the 12 R of zero waste can end system overload (Disruptive Innovation Festival) Ellen McArthur Foundation

Join the zero waste community!

Make a one-time or even a monthly donation to Love Zero Waste through our Patreon page. Becoming a patron will make you an active member of the zero waste community, where you can give input to coming episodes and even get feedback from Malin and Evelina on your business! Donations will also allow us to make more, more frequent and even more rich content for the podcast.

Your support means the world to us! Click here:


Let us know what you think!

We’d love to get your feedback on the podcast. Did you learn something new in this episode? Would you recommend others to listen to Love Zero Waste? What topics do you want us to tackle in the podcast? We’re all ears! Please also leave a review on Apple Podcast. That would mean the world to us. And it makes it easier for more people to find us.

Let’s co-create!

Love Zero Waste is a collaboration between Circulous and The Good Tribe. We’re always open to ideas and collaborations.


Idea, production and editing: The Good Tribe and Circulous

Hosts: Evelina Lundqvist and Malin Leth

Mixing: Umami produktion

Jingle: Merlinn Sound

Initiators the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz

#zerowaste #lovezerowaste #sustainabledevelopment #thegoodtribe #circulous #wastemanagement #circulareconomy #circularity #disruption

By Circulous, 2020,


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