From fire to loops

Is incineration - the burning of waste - a good idea? Answer: No. Ha! Easy as that. Well, actually, there’s more to it.

In this episode of Love Zero Waste, “From fire to loops, we’ll explore how incineration is hindering the closing of the loops and the transition towards a circular economy, and what the more sustainable alternatives are (spoiler alert: designing out waste!).

Learn how the now world-famous town in Italy, Capannori chose another path than incineration and developed a locally adapted waste management plan, a solution that has panned out so well, that it has inspired more than 400 European municipalities to do the same. Also, hosts Evelina Lundqvist and Malin Leth have a lot to say on the topic of incineration, “Burning waste - is never actually zero waste”.

Guests in this episode are Claire Arkin of Global Alliance for Incinerator Alternatives (GAIA) and Rossano Ercolini, president of Zero Waste Europe and co-initiator of the no-burn success story in Capannori, Italy.

Listen to the full episode here: From fire to loops


WIEGO: A technical guide on waste to energy alternatives

GAIA, the story of Capannori,

Global Alliance for Incinerator Alternatives, GAIA,

Burning issue: are waste-to-energy plants a good idea? (The Guardian)

Trends in Solid Waste Management (World Bank)

Incineration (Wikipedia)

Is burning plastic waste a good idea? (National Geographic)

Join the zero waste community!

Becoming a patron will make you an active member of the zero waste community, where you can give input to the coming episodes and even get feedback from Malin and Evelina on your zero waste journey! Donations will also allow us to make more, more frequent, and even more rich content for the podcast.


Let us know what you think!

We’d love to get your feedback on the podcast. Did you learn something new in this episode? Would you recommend others to listen to Love Zero Waste? Send us an email to and let us know!

Let’s co-create!

Love Zero Waste is a collaboration between Circulous and The Good Tribe. We’re always open to ideas and collaborations.


Idea, production and editing: The Good Tribe and Circulous

Hosts: Evelina Lundqvist and Malin Leth

Jingle: Merlinn Sound

Initiators the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz

#zerowaste #lovezerowaste #sustainabledevelopment #thegoodtribe #circulous #wastemanagement #circulareconomy #circularity #incineration #wastetoenergy

By Circulous, 2020,


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