Consumer confusion adding to the waste pile

Claims, labels, logos and symbols… Check your pantry, in the grocery store, the stuff you buy online. You might go as far as saying that all across the board, products are covered with symbols claiming eco-friendliness, solar power usage, recyclability, plastic content reduced, bioplastics, circularity, saving soil, saving water, no by-catch, compostable, biodegradable… something with green arrows… But what do they all mean, and despite the intentions, how do they end up contributing to the waste pile, rather than reducing it?

As consumers we’re navigating narrow paths, trying to make mindful purchases. Surrounded by all these claims, labels, logos and symbols it’s easy to get confused or even angry. We’re all just trying to do the right thing. Right!?

Guests in this episode are Naomi Scott-Mearns, Consumers International and Seema Shandil, Consumer Council of Fiji.

In this episode, you’ll learn how consumer confusion adds to the waste pile, where the responsibility to clear out this mess lies, what some of the great resources are for companies that genuinely want to help their customers, what we can learn from the development of nutrition labelling, and how the island nation Fiji deals with waste collection and the consequences of trash in the ocean.

Spoiler-alert! This time, we will leave you in despair... 😨

Listen to Love Zero Waste on Spotify, SoundCloud, Apple Podcasts - or wherever else you listen to podcasts! Link to the show on Soundcloud: Consumer confusion adding to the waste pile


The definition of eco-labels (Wikipedia)

Ecolabel Index

Consumer Council Fiji

Consumers International

Report “Can I recycle this” (Consumers International)

Guidelines for Providing Product Sustainability Information (UN Environment and ITC)

The One Planet Network

Eco-labelling (UNEP)

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Let us know what you think!

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Idea, production and editing: The Good Tribe and Circulous

Hosts and creators: Evelina Lundqvist and Malin Leth

Jingle: Merlinn Sound

Initiators the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz

Love Zero Waste is a collaboration between Circulous and The Good Tribe.

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